What's keeping you awake at night?

Being busy and being profitable aren't the same thing. I help you understand:

• where your gross profit is coming from
• which activities are making or losing money
• what's driving your overheads
• whether your pricing needs attention
• where relatively small changes could improve the bottom line

We look ahead rather than simply reporting what has already happened.

Profit and cash are not the same, and the gap between them catches out a lot of good businesses. The conversation becomes: what is likely to happen to cash over the coming months, and what can we do about it now?

Overall profit can hide a lot.

One building contractor I worked with was profitable overall — but one of its contracts was making a substantial loss, masked by profits on the others. Once we could see each job on its own, the problem was obvious.

Your instinct matters. I'm not here to replace it.

You know your business better than anyone. What I bring is better information to combine with that experience — so decisions about prices, people and investment are made with your eyes open.

Growth changes what you need from your numbers. Together we put in place the things that help you stay in charge:

• budgets and forecasts you actually use
• a handful of KPIs that matter
• clear, timely management information
• a grip on working capital
• an eye on margins as you scale
• sensible financial controls